TechnoSport strengthens Maharashtra presence with Kolhapur debut

TechnoSport, the fastgrowingIndian activewear brand, has announced the launch of its first Exclusive Brand Outlet (EBO) in Kolhapur, Maharashtra. The 2,200 sq. ft. store, located on Kolhapur’s high street, becomes the brand’s 16th outlet nationwide and its 3rd in Maharashtra, reinforcing the state’s importance in TechnoSport’s retail expansion strategy, informs the company.  

“As TechnoSport scales its EBO-first retail strategy, Maharashtra remains a core focus with multiple new outlets in the pipeline. Nationally, the brand is well on track to achieve its target of 50 EBOs across India by year-end, further strengthening its position as the country’s most dynamic homegrown activewear label,” says the company . 

Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “We felt it was the right time to bring TechnoSport here because cities like Kolhapur represent the new frontier of India’s fitness movement. Today’s consumers in these markets are as aspirational and quality-conscious as those in metros, and they seek world-class activewear that matches their evolving lifestyle. For us, opening in Kolhapur is more than just a retail milestone, it’s about being accessible where the passion for fitness is growing fastest. Maharashtra is one of our strongest markets, and with Kolhapur, we’re confident of building a closer connection with consumers across western India while driving our larger goal of making performance-driven activewear accessible to every Indian.”