The Bear House launches second store in Hyderabad

The Bear House, a menswear brand, has announced the launch of its second exclusive store in Hyderabad. Located at Sarath City Capital Mall, HITEC City, this expansive 3,000 sq. ft. mall store represents a major step in the brand’s retail growth. The brand already has a strong presence in the city with its shop-in-shop at Broadway Hyderabad and its exclusive high street store at Banjara Hills.

Inspired by the raw, protective essence of a bear’s cave, the retail space is designed to provide both an immersive experience and a destination for fashion. This award-winning concept celebrates storytelling and functionality through an asymmetrical, cave-like façade, bear-faced mannequin, and playful paw-print motifs integrated into the design.

At the centre of the store is a cosy lounge adjacent to the fitting rooms, offering customers a place to relax and highlighting the brand's focus on community and comfort. The interiors feature earthy textures and warm hues, creating an atmosphere that feels both international and uniquely welcoming, perfectly balancing a European-inspired aesthetic.

“Hyderabad has been one of our strongest markets, both in terms of online sales and community engagement, said the Co-Founders Harsh Somaiya & Tanvi Somaiya. “With our existing presence at Banjara Hills and Broadway, we’ve seen incredible love from the city. Opening a 3,000 sq. ft. store in Sarath City Capital Mall allows us to bring the full Bear House experience to our Hyderabad customers in a space that celebrates design, comfort, and storytelling.”