The Bear House opens its 1st Pune store

Men’s apparel brand The Bear House, specializing in smart work casuals for the young men, is opening its first store in Pune.  

Located in the popular Amanora Mall, this expansive 2000 sq. ft. space represents a significant milestone in the brand's ambitious offline retail expansion.

The new store showcases The Bear House's signature product range, and reflects the brand philosophy, sporting clean, modern interiors that create an exceptional shopping environment for the modern young man. 

"Opening our first standalone store in Pune marks a significant milestone in The Bear House journey. This launch is about more than just expanding our retail presence, it's a bold step towards bringing our philosophy of elevated essentials directly to our customers in spaces that resonate with our brand's ethos,” said Tanvi Somaiya, Co-Founder of The Bear House. 

The new store has been designed as a blend of wilderness and warmth, inspired by the majestic lair of a bear. The imposing facade, deliberately asymmetrical, echoes the rugged contours of a natural cave. Inside, the atmosphere is alive with tactile details – bear-paw motifs etched into the walls, mannequins adorned with bear faces and a trial room that feels like a secluded den. A cozy lounge area beckons just outside, its earthy textures and warm hues conjuring the sense of a sheltered retreat. 

“Pune, with its dynamic and evolving fashion sensibilities, is a strategic market for us and we 

recognize the tremendous opportunity to engage with the city's discerning audience. This is merely the beginning, we are enthusiastic about our ambitious retail expansion across India, featuring thoughtfully designed spaces that allow customers to experience The Bear House in its most authentic and compelling form," said Harsh Somaiya, Co-Founder of The Bear House. 

With this launch, The Bear House strengthens its pan-India footprint with retail stores now open in Bangalore, Hyderabad and Pune with more cities to follow.