The Body Shop India set to expand with 100 more touchpoints by 2025
By Retail4Growth Bureau | March 20, 2024
The brand says it is looking at double-digit growth with focus on major expansion in Travel Retail, Standalone, Beauty Specialty and Quick Commerce segments.
The Body Shop, the British-born international beauty brand, has announced that it has an ambitious yet purposeful vision for growth in India. The brand plans to expand to 100 more brand touchpoints by focusing on major expansion in the Travel Retail, Beauty Specialty and Quick commerce segments. The Body Shop India currently has 200 stores nationwide, and caters to 1500+ cities through its Brand.com online reach as well as strong marketplace partnership with all leading players.
Vishal Chaturvedi, Vice President, Retail & Operations, The Body Shop, said, “India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country. We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India.”
The brand has also been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; the customers can recycle their favourite product packaging thereby fostering a more sustainable approach and supporting environment through plastic recycling.
