ITC’s new green mantra: ‘no plastic, better plastic and less plastic’
By Retail4Growth Bureau | June 05, 2025
In tune with this year’s World Environment Day theme of ‘Ending Plastic Pollution Globally’, ITC has announcedthat it is anchoring its sustainability commitment on a robust three-pronged framework of ‘No plastic, Better Plastic and Less Plastic’ with the aim of driving recycling and other responsible practices in packaging and other aspects.
In tune with this year’s World Environment Day theme of ‘Ending Plastic Pollution Globally’, ITC has announcedthat it has reaffirmed its commitment to “contributing meaningfully to the country’s initiatives to manage, recycle and replace plastic packaging waste”.
ITC’s integrated strategy focuses on large-scale and impactful community-based waste management programmes as well as investments in cutting-edge sustainable packaging innovations, anchored on a robust three-pronged framework of ‘No plastic, Better Plastic and Less Plastic’,says the company.
The approach aims to not only encourage ITC to continuously improve recyclability and optimise packaging across its own world class FMCG brands but also enable it to offer a bouquet of sustainable packaging solutions for a range of consumer industries, replacing plastic with biodegradable materials, designed for recycling.
The company further shares that it has achieved plastic neutrality status for 4 years in a row having collected and sustainably managed 76,000 tones of plastic waste in FY 2024-25.
Going forward, ITC says it aspires to make 100% of its packaging recyclable, reusable, compostable, or biodegradable by 2028, as a part of its Sustainability 2.0 Vision.
Speaking on the occasion of the World Environment Day, S. Sivakumar, Group Head – Agri and IT Businesses and Sustainability, ITC Ltd. said, “As a part of its credo of ‘Responsible Competitiveness’, ITC has adopted a 360-degree approach towards enabling a circular economy. The integrated strategy includes spearheading a number of scalable, replicable and sustainable community-led waste management programmes, while also driving a robust sustainable packaging plan anchored on the principle of ‘No plastic, Better Plastic and Less Plastic.’ This framework inspires us to innovate and optimise packaging across our businesses and operations, besides offering a range of eco-friendly packaging solutions for various industries.”
ITC’s plastic sustainability model comprises of the following three strategic pillars – No Plastic, which focuses on enabling industry-wide transitioning to sustainable, non-plastic packaging alternatives; Better Plastic, which promotes the use of recyclable plastics and improved circularity in packaging and Less Plastic, which aims to reduce plastic usage through innovative design and material optimization.
ITC’s ‘No Plastic’ approach enables the Company’s Paperboards & Packaging businesses to develop alternative sustainable packaging solutions including a range of biodegradable paper-based packaging and premium moulded fibre products made from plant-based renewable natural fibres. To bring these innovations to life, ITC has recently established a state-of-the-art moulded fibre manufacturing facility in Madhya Pradesh.
Some of ITC’s sustainable packaging brands that cater to various industry needs include the ‘Filo’ series – a range of recyclable, compostable and barrier coated boards that are suitable for food and beverage applications and eliminate the use of plastic filament coatings, ‘Bioseal’ – a bio-compostable food-grade coating, ‘Ecobyte’, a differentiated B2C range of eco-friendly packaging products, among others.
‘No Plastic’ packaging innovations in ITC’s own FMCG business include the Aashirvaad Khapli Atta pack, which features an eco-friendly dual-layer ‘bag in bag’ design. The outer pack is made of 100 % paper, while the inner pack is a recyclable pouch, replacing conventional laminated packaging. In another example, the Sunfeast Farmlite Core Digestive large pack was launched in a 100% paper outer bag.
‘Better Plastic’ initiatives, which focuses on packaging recyclability, are reflected in several ITC FMCG categories. For instance, ITC’s agarbatti brand Mangaldeep’s 3-in-1 scent portfolio shifted from multi-layered plastic laminates to 100% mono-material laminates. Fiama Handwash was launched in a recyclable monolayer pouch, replacing the multi-layered structure. Even the PET bottles of Fiama Showergel and Handwash contain 50% recycled plastic.
Similarly, some of the recent ‘Less Plastic’ initiatives among ITC FMCG brands include design optimisation undertaken for the packaging of Engage deodorant spray cans, which resulted in a reduction of 31% in packaging weight, informs the company.
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