The Indian Garage Co accelerates offline expansion
By Retail4Growth Bureau | February 27, 2025
The fashion brand has announced that it is opening two new exclusive brand outlets in Hyderabad and one in Kochi.
The Indian Garage Co. (TIGC), has announced that it is accelerating its offline expansion with the opening of two new exclusive brand outlets (EBOs) in Hyderabad and one in Kochi. As part of its ambitious mission to open 10 stores in 10 weeks, these openings mark a key milestone in the brand’s efforts to “bring a cutting-edge, immersive shopping experience to fashion enthusiasts across India”, as it says.
The brand inaugurated its first Hyderabad store in Vanasthalipuram in December, spanning 2,300-square-foot. Following this, The Indian Garage Co. launched its second Hyderabad store at Sarath City Mall in February, further solidifying its footprint in the city.
The brand also made its debut in Kerala with the launch of its store at the Lulu Mall in Kochi in December.
This expansion is a part of the brand's broader offline strategy, supported by a dedicated 20% budget allocation, with plans for Exclusive Brand Outlet (EBO) sales to contribute to 30% of the brand’s total revenue within the next 3-5 years and aims to reach 100 stores across India with their offline strategy.
Commenting on the expansion, Anant Tanted, Founder & CEO of The Indian Garage Co., stated, “We are delighted to bring The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to Hyderabad and Kochi with its EBOs. These launches mark a significant milestone in our journey to make the signature fashion accessible to a wider audience. By creating immersive shopping experiences, we are excited to bring our unique blend of style and innovation to more customers.”
Following the Hyderabad and Kochi launches, the brand plans to open new stores in key cities like Lucknow, Pune, two new stores in Bengaluru & Kochi respectively, thereby continuing its nationwide expansion strategy.
"At The Indian Garage Co, we are dedicated to crafting unparalleled shopping experiences that seamlessly blend aesthetics with accessibility," said Alka Dembla, Head of Retail, The Indian Garage Co.. “The launch of our Exclusive Brand Outlets in Hyderabad and Kochi marks an exciting milestone in our journey to connect with fashion enthusiasts.”
