The MobileStore widens product range to appeal to younger TG

The MobileStore, India's largest mobile phone retailer ramps up its range of accessories to entice the new generation. Latest gadgets and accessories such as the selfie sticks, selfie buttons, bluetooth speakers and wireless printers have been added to the range, appealing to young consumers. This initiative by The MobileStore not only includes making these latest products available to the consumers but also, allowing them to experience this technology first hand prior to purchase through live displays and demonstrations in the store. Himanshu Chakrawarti, CEO, The MobileStore, said, "Gen Y has been observed to accept and adapt the latest technology at a phenomenal pace. Hence, we need to stay on our toes when it comes to making the latest technology available at the outlets.”

Widening the accessories range is one of the major steps taken by The MobileStore to enhance the in-store experience for the consumers. The brand has incorporated the latest technology to make its stores interactive and well-networked. The experiences have moved beyond the touch and feel of live smart phones to bringing alive its fascinating features, when wirelessly connected to its corresponding accessories. Another revolutionary addition to the in-store experience has been the free data transfer facility incorporated across all 800 outlets of The MobileStore in the country.