The Organic World expands to Coimbatore

The Organic World (TOW), part of the Bengaluru-based Nimida Group, has expanded its network to Coimbatore, further strengthening its pan-India expansion journey. The new store, spread across 550 sq. ft, is located in Vadavalli, one of the city’s fastest-growing residential neighbourhoods.  

“Coimbatore, known for its rapidly expanding urban landscape, health-conscious consumer base, and strong ties to sustainable living, has emerged as a natural choice for TOW’s latest expansion. The city’s increasing preference for clean-label, chemical-free products makes it an ideal market for TOW's mission-driven retail experience. Vadavalli in particular, with its mix of young families, working professionals, and wellness-focused residents, presents a high-potential location for the brand to establish deep community connections,” shares the company.

Speaking about the expansion, Gaurav Manchanda, Founder of Nimida Group, stated, “Our expansion into Coimbatore is an important step in our effort to build a healthier India, one community at a time. Coimbatore's blend of modern living and traditional values creates the perfect environment for conscious consumption.” 

The Coimbatore store is part of TOW’s larger expansion strategy, which includes plans to open 3–5 more stores in the region over the next year. On a broader scale, the brand is focused on building a strong presence in other key high-potential cities and towns across India, including Pune, Chennai and Delhi, through a mix of COCO (company-operated company-owned) and FOFO (franchise-owned franchise-operated) formats