The Organic World plans to add 30 new stores in Hyderabad

India’s leading natural and organic groceries retailer, The Organic World, has shifted towards an omnichannel approach with their new expansion plans. Part of the Bengaluru-based Nimida Group, TOW is planning to open 30 new stores in Hyderabad, by the end of 2025.  

“Our Hyderabad expansion is just the beginning of our journey to provide chemical-free, worry-free living to more people across India,” said Gaurav Manchanda, Founder, Nimida Group, the parent company of The Organic World. 

With Hyderabad being a key focus area for the brand, they plan to achieve their pan-India target of INR 100 crore in revenue by the end of FY 2025. TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a 2-hour delivery service to cater to the growing demand for convenience and quick commerce. 

Manchandra adds that they’ve had a great response from Hyderabad with their initial few stores. They see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions.   

With TOW’s three stores in Hyderabad – in Pragathi Nagar, Kompally, and Kokapet, their new plans come aligned with broader plans to strengthen its presence in major urban cities, tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai and Coimbatore.  

The brand says that the expansion will include a mix of company-owned (COCO) and franchise operated (FOFO) stores strategically located in key catchment areas.