The Souled Store opens new outlet at Bhartiya Mall of Bengaluru

The Souled Store, a leading homegrown apparel and lifestyle brand, has expanded its footprint in Bengaluru with the launch of a new store at Bhartiya Mall of Bengaluru. This marks another step in the brand’s retail expansion journey across key urban markets.

The Souled Store is the latest addition to Bhartiya Mall of Bengaluru’s rapidly expanding curated portfolio, which has welcomed 16 new brands in just the past six months. Recent entrants include Shobitam (sarees), Peachmode (women’s ethnic wear), Biglilpeople (kids’ fashion), Indyvarna (Indo-western fashion), Hush Puppies (footwear), Frangipani (a multi-brand store featuring Chumbak, Imara, Voylla, and Abhishti), Zoul & Zera (kids’ fashion), and now, The Souled Store.

“Our retail mix is carefully curated to reflect the preferences of our catchment,” said Ramaraju K.N, Senior Vice-President, Retail of Bhartiya Urban. “With a large base of millennials and Gen Zs, we are focused on bringing in dynamic, experience-driven brands that resonate with their lifestyle and aspirations. With the inclusion of new-age D2C labels, we continue to reinforce our focus on delivering a diverse and engaging shopping experience.”

Earlier this year, Bhartiya Mall of Bengaluru expanded its retail mix with lifestyle and D2C brands, including HomesToLife, Snitch, BearHouse, and The Yellow Dwelling. The mall has also added new dining and specialty retail offerings and kiosks to enhance the overall shopping experience.