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This home interior brand breaks showroom format to offer interactive retail experience

By Retail4Growth Bureau | April 03, 2023

Home, accessories and apparel brand has launched what it calls an immersive, interactive, and impactful retail experience at The Camellias by DLF in Gurgaon.  

Breaking the conventions of traditional showrooms, FA Home, the home, accessories and apparel, brand positioned as globally synonymous with sophisticated luxury has announced the launch of an immersive and interactive retail experience at The Camellias by DLF in Gurgaon. 

FAHThe company informs that the launch is a milestone for the brand's two-decade evolution and the new store aims at conveying the brand proposition—opulence with a touch of understated luxury. According to the company statement, the sun-drenched 3198 sq. ft. space, set behind an imposing double-height glass façade, overlooks the magnificent clubhouse and sprawling water garden, infused with a blend of pristine whites and neutral tones reflecting design minimalist sensibilities. “Thoughtfully designed to inspire through the comfortable display of the linens, and furnishings, FA Home introduces 'Build your own' for the patrons to add their personal touch by adding their initials or embellishments and making it off the shelf,” it adds.

FA Home was set up in 2000, as a bootstrapped brand and is currently focused on offering personalisation and customisation to its customers. 

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