This new fashion store in Delhi aims to offer an apartment vibe
By Retail4Growth Bureau | September 13, 2023
Fashion brand Summer by Priyanka Gupta has unveils its inaugural flagship store at D6 Defence Colony, which draws its design from the concept called ‘The Apartment’.
Summer by Priyanka Gupta, the fashion brand has unveiled its inaugural flagship store at D6 Defence Colony. “This strategic move comes on the heels of a significant surge in online and direct-to-consumer (D2C) sales, solidifying the brand's commitment to delivering an unmatched shopping experience to its valued customers,” says the company.
The store's design concept is named "The Apartment”. With distinct sections such as the Salon, Living Room, and Dining Room, each intimately connected to spacious trial rooms, shoppers are encouraged to unwind while exploring a diverse range of outfits, the company informs. The checkout counter is playfully named "The Bar", conveying that even settling bills is an enjoyable affair.
“The flagship store radiates an ambiance of relaxation and warmth. Imbued with the brand's signature serenity and color palette, every nook and cranny of the store has been meticulously curated by Priyanka herself, offering visitors an immersive experience that transcends conventional retail,” adds the company statement.
