This new store in Montreal is all about outdoors

Outdoors come alive in the indoor space in this Canadian store and it reflects the newer product categories  who are leveraging the retail space to tap into shopper’s experiential requirements. 

As part of the celebrations marking its 70th anniversary, Canadian outdoor equipment brand La Cordée has opened its store at Promenades Cathédrale in the heart of downtown Montréal. As well as becoming the flagship destination for the Québec-based brand with exclusive products, this outlet will be the only one in the country to offer its customers a mobile climbing wall!

The company informs that this new 25,000-square-foot La Cordée store is strategically located in an area of the city renowned for its vibrancy, and is designed to enhance the shopping experience by encouraging consumers to try out the products in a variety of different spaces on-site.interaction and enable the community to rally together around their shared passion for outdoor activities.

"We are especially pleased to be officially opening our very first store in downtown Montréal," said Cedric Morisset, President of La Cordée. He continued: "With an exceptional customer experience and a concept that is unique in the country, this eighth La Cordée store will enable us to serve our urban clientele and all outdoor sports enthusiasts even more effectively. This official opening is the latest step in our emblematic banner's strategy: to reconnect with the DNA that made its reputation and become king of the mountain again."

 “From the outset of the creation of this new retail concept, the customer is at the heart of the store's narrative, with everything designed to replicate a real-life outdoors experience for the customer. Because it is located directly beneath the cathedral, the store also boasts a unique cachet combining history and design,” adds the company statement.

In addition to the mobile climbing wall, a facility unique in Canada that is sure to catch the public's attention, the new store features workshops for cycling, cross-country skiing and hiking. All of this revolves around a lobby and lounge area designed to encourage 

La Cordée is a proudly Québec company with a product offering focused mainly on cycling, camping, hiking, climbing and skiing, as its mission "Your adventure, our expertise" so aptly reflects.

Photo credit: La Cordée