This sports lifestyle brand is on fast expansion mode

After the successful launch of its store at Linking Road, Mumbai, in May, sports accessories and lifestyle brand New Balance has opened its newest store in the city at Infiniti Mall, Malad. This is the brand’s second launch in Mumbai in less than a month, reflecting its strategic expansion plans in India.

“The store boasts a carefully curated collection of performance & lifestyle products, within a dynamic retail experience, featuring s0me the brand’s popular technologies like Fresh Foam X and FuelCell. One can also see some of New Balance’s iconic lifestyle models, 9060, 1906, 2002R and the 550 at this new store,” says the company statement.

Radeshwer Davar, Country Manager, New Balance India, said speaking about the new store, “It has been an exciting month for us in Mumbai. Following the successful launch of our first store, we are thrilled to announce the opening of a second store within a month. This marks a major step forward in our expansion journey in India. Our aim is to provide the people of Mumbai with an authentic New Balance experience at
our new store in Infiniti Mall, Malad.”