Timezone is the latest to join the summer camp bandwagon

More and more bands are leveraging the summer camp concept in malls to strike a connect with their audience and reiterate brands presence. The latest is Timezone, which  has launched what it calls ‘Mumbai’s first interactive and indoor-learning center - Play ‘N’ Learn at the Oberoi Mall, Goregaon,  to help in the all-round development of kids”.

Spread across 3,000 sq.ft. this premium active edutainment center aims to nurture kids to be multi-faceted individuals right from their formative years, says the company statement.

The learning format hosts fluid activities based on Science, Technology, Engineering, the Arts and Mathematics (STEAM) Programmes – to educate the mind and the body, all in a fun and engaging manner. The venue includes special activity zones like Ball pool, trampoline, role play areas, photobooth corner and much more, it adds..

“The new Edu-fun concept not only provides a conducive environment for active learning but also a platform to grow both mentally and physically and bond with other kids of similar age group. We want to make every kid feel like a star in every point of their life and every time they visit us.” said Abbas Jabalpurwala, CEO TIMEZONE.

On the launch of Timezone’s Play ‘N’ Learn, Sameep Pathak, CEO-Mall said, “We are delighted to have launched the city's first edutainment centre - Play ‘N’ Learn at Oberoi Mall. We are confident that Play ‘N’ Learn centre will soon become one of the key attractions for the kids and families in the city. The entry of these edutainment centres in the mall space will certainly transform the outlook of the retail sector.”