Tiruppur in TN is home to Austrian brand Blum’s new experience centre

Blum, an Austrian brand known for its premium furniture fittings, brings its Experience Centre, Aqua Terra, to Tiruppur, Tamil Nadu. The centre is a one-stop shop for residents to design furniture with maximum storage, enhanced ergonomics and effortless motion. Residents of Tiruppur, including furniture makers, interior designers, home architects, and homeowners, now have direct access to Blum’s premium furniture fittings of international standards.

"Tiruppur is a beautiful city and a hugely important market for us in South India,” said Nadeem Patni, Managing Director of Blum India. “Like their famous textiles, the people here understand and demand world-class quality in their homes. We are seeing a major shift where customers want furniture fittings that truly last, the drawer that closes perfectly every time. This new Blum Experience Centre is about making that Austrian precision tangible. We want every homeowner, designer and craftsman to come in, pull the drawers and feel the Blum difference for themselves."

"Honestly, after all my time in the modular furniture market here, I know one thing. Tiruppur doesn't compromise on quality,” shared Kishan Thangavel, Owner of Aqua Terra. “We are a city of manufacturers, so our homeowners are sharp; they need products that don't just look good, but work perfectly for decades. That's why I'm thrilled to bring Blum to Tiruppur. This Experience Centre is a space for our local interior designers, carpenters and homeowners to finally get their hands on, and truly feel, that quality for themselves.”