Tribe Amrapali expands footprint, targets airports & malls

With airport retail in India opening up new opportunities, many brands are lining up plans to expand or establish their retail presence across major airports in the country.   

Jewellery brand Tribe Amrapali from House of Amrapali, which is fast scaling up its presence across major airports and malls in the country, has announced its plans to open its 20th store in Pune soon.

In the last few months, Tribe Amrapali stores have opened at Mumbai Airport (T2, Domestic Departure), Hyderabad International Airport, Ambience Mall Vasant Kunj in Delhi, Ahmedabad Palladium, Mall of Asia in Bangalore, and most recently, at Pacific Mall in Delhi which is their 18th store. Their 20th store is slated to open very soon in Pune. 

"We have always seen a 50:50 ratio in the percentage of sales online and in store and our target audience would be the evolved women of today, spread across ages. With more stores, we hope to expand our reach to more consumers of jewellery in India, allowing them to engage with our products before purchase; and with 7 of our stores being in airports across India, we hope to expand our reach to more cities and countries in the world as well," says Akanksha Arora, CEO of Tribe Amrapali.

The brand says it is leveraging the growing footfalls in airports and cites data which says that footfall in domestic airports in the country has more than doubled to 2.62 crore passengers in the last 10 years.

Hyderabad, for example, has seen its domestic footfalls surge 3.5 times in the last 10 years, while Bengaluru has grown 3.2 times. One of Tribe Amrapali's most recent store openings has been in Hyderabad. Additionally, Ahmedabad grew 2.7 times, while Guwahati grew 2.5 times and Delhi, the largest airport in India, grew 2.4 times, during the last 10 years.