Tribe Amrapali opens new travel retail outpost in Indore

Tribe Amrapali, a jewellery brand, has announced the launch of its 38th store at Devi Ahilyabai Holkar Airport (DABH), Indore. Located at the Domestic Departure terminal, the new store marks another significant milestone in the brand’s growing presence across India’s premium travel retail landscape. 

Situated within one of India’s central cities, a key aviation hub, the new store extends its narrative of modernity embedded in heritage into a space shaped by movement, discovery, and a well-connected intersection for travellers. Through this new outpost, Tribe Amrapali allows customers with a touchpoint to explore India’s craft, traditions, and storytelling woven into wearable jewellery pieces. 

Designed in accordance with the brand’s signature visual language, the 100 sq. ft. store offers an immersive yet intuitive retail experience. Thoughtfully curated selections from Tribe Amrapali’s most distinctive creations are displayed at the store, such as their statement silver earrings, layered necklaces, stackable rings, contemporary everyday pieces and versatile gifting picks for the modern yet contemporary look. 

“Indore is a city with a strong cultural identity, making it a meaningful addition to our growing retail expansion journey,” said Akanksha Arora, CEO, Tribe Amrapali. “Airports allow us to connect with a diverse audience that is constantly on the move, often discovering brands organically while travelling, for gifting or as a part of their personal collection. At Tribe Amrapali, we believe every store is a living space evolving through customer engagement, regional nuances and storytelling, as one associates with our jewelry pieces.” 

With its Indore airport store, Tribe Amrapali expands its presence across key travel destinations, taking Indian contemporary jewellery to wider audiences.