Tupperware opens 200th Store in India
By Retail4Growth Bureau | January 25, 2024
The kitchenware brand has opened doors to its 200th Store in India in Bengaluru, marking a strategic shift towards an omni-channel approach.
Tupperware, a leading name in kitchenware, has opened doors to its 200th Store in India in Bengaluru.
The milestone is accompanied by a strategic shift towards an omni-channel approach, offering a unique shopping experience for consumers while unlocking tremendous growth opportunities and profitability for both the company and its potential franchisees, informs the company.
The company has leveraged digital platforms to engage with customers and enhance the shopping experience. “The omni-channel approach ensures that customers can choose how they want to interact with the brand, whether through physical stores, online shopping or with its traditional Direct selling channel, “ the statement adds.
"The omni-channel strategy is about meeting our customers where they are and providing a consistent, convenient, and delightful shopping experience across all channels," says Achinta Banerjie, Managing Director, Tupperware India. "It's not just about selling products; it's about building relationships and being a part of our customers' lives in meaningful ways. Our products have become an integral part of households, and the 200th store opening is a testament to the trust and support we have garnered over the years,” he adds.
The 200th store opening marks a strategic move to consolidate Tupperware's presence in key markets and reach untapped regions. As Tupperware continues its expansion, the brand is also actively seeking passionate entrepreneurs to join its franchise network.
Tupperware plans to add more stores going forward in 2024 along with adding new categories to the portfolio specially developed for Indian market.