Unlock 3.0 : Phoenix Mills to reopen retail malls in Maharashtra from August 5
By Retail4Growth Team | August 04, 2020
PML will be welcoming customers back across its flagship properties in the state, Palladium & High Street Phoenix in Lower Parel Mumbai, Phoenix Marketcity in Mumbai, and Phoenix Marketcity in Pune, beginning August 5.
The Phoenix Mills Limited (PML), India’s largest retail-led mixed-use asset developer and operator, announced the reopening of its three flagship retail malls in Maharashtra as per the Unlock 3.0 guidelines of the Government of Maharashtra. PML will be welcoming customers back across its flagship properties in the state, Palladium & High Street Phoenix in Lower Parel Mumbai, Phoenix Marketcity in Mumbai, and Phoenix Marketcity in Pune, beginning August 5.
"The Phoenix Mills Limited and our brand partners welcome Maharashtra State Government's decision to reopen malls and shopping centers. The decision will give a much-needed boost to the state’s retail industry. This is a positive step towards rekindling India’s consumption story”, said Rashmi Sen, Chief Operations Officer - Malls, The Phoenix Mills.
Comprising a large chunk of the organized retail sector, malls and shopping complexes provide vital support to India’s consumption economy. However, in recent months, the COVID-19 pandemic has created fundamental shifts in consumer behavior, especially related to shopping. People look forward to higher hygiene standards, minimal contact service, and enhanced responsibility while shopping after the lockdown. Malls are ensuring a ‘Safe Shopping’ experience for their patrons by implementing strict adherence to standard operating procedures (SOPs) to prevent the virus’s spread
Rashmi Sen, further added, “As part of our safety SOPs, we have set up stringent protocols to limit the number of customers at retail stores, restrooms, and elevators. Our malls have implemented globally -accepted safety features such as a crowd density control system at mall entry, UV Scanning Systems at mall entry points for handbags, UV Boxes for sanitizing shopping bags, and sanitization mats at mall entry points for sanitising footwear. Wearing of masks, temperature checks at the mall entrances, social distancing using floor markers and sanitizers at strategic locations will be strongly enforced across the malls. The mall management has provisioned for contactless digital payment methods at all touchpoints i.e. stores, parking, F&B stores, and food courts. Each mall has also set up an isolation room and an ambulance for contingencies. We have ensured all measures to ensure the safety of customers in a safe shopping zone.”
Recently, The Phoenix Mills Limited (PML) announced a partnership with the tech platform Dineout to offer a contactless dining experience to customers at restaurants, cafés, and food courts in Phoenix Mills properties, including High Street Phoenix and Phoenix Marketcity in Mumbai, and in Pune.