Urban Ladder collaborates with Amazon.in
By VJ Media Bureau | Vjmedia Works | September 19, 2016
Amazon.in's customers will now have access to a wider selection of modern and contemporary designs from Urban Ladder.
Urban Ladder, a leading consumer brand in the home furnishing space, made a strategic announcement to collaborate with Amazon.in, India’s largest online store, which will give homes across India access to products curated by Urban Ladder’s in-house team of designers, backed by extensive customer research. The first phase of the launch will see the listing of over 300 furniture and mattress options across categories.
Amazon.in seeks to build the most customer-centric online destination giving customers more of what they want and at the same time provide sellers with a world-class e-commerce platform. Amazon.in’s customers will now have access to a wider selection of modern and contemporary designs from Urban Ladder.
With a commendable Net Promoter Score (customer referral score) of 0.80 Urban Ladder will continue to ensure customers receive the same level of experience. All products will be shipped, delivered and installed by Urban Ladder trained teams, furnishing homes across 10 cities in India. Urban Ladder will not have any differential pricing for products listed on Amazon.in. All products bought will also be eligible for an EMI option. The second phase of the launch will see the listing of over 400+ décor products, exclusively curated by Urban Ladder.
“The common ground for both Urban Ladder and Amazon was the principle of customer obsession that guides both brands. Amazon.in has been seen as an online powerhouse which shoppers have been increasingly gravitating towards, at the same time delivering customers with an ‘experience’. This platform will give us the accessibility to leverage multiple channels and offer new customers an experience of shopping for furniture online,” said Ashish Goel, CEO and Co-founder, Urban Ladder.
According to Sumit Sahay, Director Category Management, Amazon India, “We are happy to partner with Urban Ladder and offer our customers across India an easy and convenient access to the brand’s curated range of the best designs and quality of furniture. Amazon.in has the largest online furniture store with over 50,000 products and the Furniture category on Amazon.in has been witnessing a tremendous sales growth of over 8X since last year. With festive shopping commencing soon, customers on Amazon.in will now be able to purchase an enhanced range of offerings in the furniture and home décor and enjoy fast and reliable doorstep delivery.”