URBAN REVIVO marks new milestone in global expansion with first Hong Kong store

International fashion apparel brand URBAN REVIVO (UR) has announced its Hong Kong debut. The new store, located at Harbour City on 3 – 27 Canton Road, joins over 400 UR stores worldwide, marking another strategic leap in its global expansion after its U.S. and Europe entry earlier this year.

Occupying 813 sqm, UR’s first store in Hong Kong offers a curated selection of nearly 1000 products. The store features a dazzling LED-lit façade and a stunning floral art installation inspired by the Bauhinia flower, the emblem of Hong Kong. The root of the flower resembles a Möbius strip, symbolizing UR’s infinite vitality in Hong Kong’s fashion landscape. Situated in Harbour City, Hong Kong’s major shopping paradise, UR joins an elite roster of renowned brands, offering a distinctive fashion experience within the city’s premier fashion destination alongside the beautiful, bustling Victoria Harbour.

On the grand opening day, the iconic UR blue-dominated Tsim Sha Tsui transformed the city’s vibrant downtown into an alluring showcase of fashion excellence.

“The Hong Kong new store underscores UR’s commitment to growing its global footprint. With over 400 stores across Asia, Europe and North America, the brand continues to emerge as a major player in the global fashion industry. In the next five years, UR aims to expand its overseas stores to 200, establishing a presence in all major Asian cities while continuing to grow in Europe, America, and beyond. UR’s rapid growth is powered by its world-class, in-house design team of over 600 specialists based in Europe and China. Through these design hubs and a vertically integrated supply chain, UR is capable of translating designs into products on shelves in as little as ten days,” says the company statement.

“Hong Kong boasts great economic strengths and top-notch spending power. This makes it essential for UR to enter the market,” said Vivian Chen, CEO of International Business. “Hong Kong’s fashion landscape is a dynamic fusion of East and West, reflecting its status as a global fashion hub that perfectly blends Chinese and Western cultures. We’re excited to join this vibrant and diverse community and leverage our distinct brand identity to inspire local fashion enthusiasts.”

Hong Kong is known to be Asia’s finance hub and an intersection of Eastern and Western cultures. Entering the Hong Kong market will be an important strategic leap for UR to not only expand its business and influence in Asia but elevate the brand’s position in the global fashion landscape as well.

“Following the successful launches of our new stores in New York and London earlier this year, the Hong Kong debut marks another major step in further consolidating our success in Asia and beyond,” said Leo Li, CEO and Founder of UR. “Looking ahead, we have ambitious plans to expand into other global fashion capitals as well, including opening a first Tokyo store later this year.”