U.S. Polo Assn. expands footprint with a new store in Jammu

U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has opened its first-ever store in Jammu at Apsara Road. Spanning 1,809 sq. ft. across two floors, this marks Jammu’s debut new-gen retail identity store.

The Jammu store features design highlights, including a grand polo wall that reflects U.S. Polo Assn.’s sporty and classic heritage. Dedicated exclusively to Menswear, the store presents a wide selection of collections for style-conscious consumers who value authenticity, comfort, and global appeal.

“We are excited to bring our first new store to Jammu, a market that holds immense potential for the brand,” said Amitabh Suri, Chief Executive Officer of U.S. Polo Assn. India. “Located on Apsara Road, this store highlights our refreshed retail concept through its striking façade, modern interiors, and the latest Autumn/Winter collection. With this launch, we continue to expand our footprint and deliver to consumers in Jammu an enhanced way to experience the classic, sporty, and global essence of U.S. Polo Assn. – a brand that continues to tell ‘The Greatest Story of Sports & Fashion.’”

The brand has also been expanding its footprint in other key cities, including its recently renovated 2,877 sq. ft. store at Infiniti Mall, Malad, and prime retail spaces such as Gurugram’s AIPL Joy Gallery, which reflects its strategy to bring global fashion to more customers across India.