U.S. Polo Assn. unveils new-gen retail identity at Orion Mall, Bangalore

U.S. Polo Assn., India’s casualwear brand and the official brand of the United States Polo Association (USPA), has announced the opening of its newly renovated store at Orion Mall, Bangalore.

Spread across 1,800 sq. ft., this store marks U.S. Polo Assn.’s first new-gen retail identity in the city, bringing the brand’s refreshed and contemporary retail concept to one of Bangalore’s most premium shopping destinations. The store’s new identity reflects U.S. Polo Assn.’s evolution while staying true to its roots in the sport of polo, blending modern aesthetics with classic heritage.

“Orion Mall is one of Bangalore’s most dynamic retail hubs, and the ideal location to introduce our new generation store identity in the city, said Amitabh Suri, Chief Executive Officer of U.S. Polo Assn. India. “This launch reinforces our focus on enhancing customer experience and expanding our presence across key urban centres. The store’s refreshed design and latest AW’25 collection together offer a contemporary yet authentic expression of the U.S. Polo Assn. lifestyle, one that continues to tell ‘The Greatest Story of Sport & Fashion.’”

U.S. Polo Assn. continues to strengthen its retail presence across India with the recent openings in Jammu, Ahmedabad, and Malad. With these expansions, U.S. Polo Assn. continues to make shopping easier and more enjoyable for customers while staying true to its sporty and stylish identity.