V Mart Retail Ltd appoints Samir Misra as COO

V-Mart Retail Ltd. has announced the appointment of Samir Misra as its Chief Operating Officer (COO). Samir joins the organization at an exciting time - the well-known Value retailer which commands an unmatched presence in tier-2,3 & 4 markets in India across 14 states, has been conferred as “The world's best performing department store” this year as reported by some of the leading dailies.

In this role Samir will be responsible for spearheading the development and execution of long-term strategies with the goal of increasing shareholder value.

Samir has 15 years of multi-faceted industry experience with some of the country’s leading retailers and brings with him deep understanding of the Indian consumer mind-set, subject knowledge in product differentiation and innovation and savoir-faire of rapid business scale up and expansion. In his last assignment, he has helmed leadership roles at Aditya Birla Group for brands like Pantaloons and The Collective.

Lalit Agarwal , CMD-V-Mart Retail Ltd., said, “Samir’s appointment is an exciting milestone in a plan that we’ve been working on for some time, to establish V Mart as a market leader in the country. The COO’s role aptly suit with Samir’s people-focused leadership style, industry expertise, and market understanding as we continue to grow and strengthen our footprint while maintaining our position of being dedicated to bringing quality fashion to  aspirational middle class consumers.”

While commenting on his new assignment, Samir Misra, said, “I am humbled by the responsibility and enormously excited to be a part of this family. The organization is very well-positioned for the future and we must continue to innovate and accelerate the pace of change required to meet the expectations of our shareholders, customers, employees and society at large. I'm looking forward to working with Lalit, the Board to start the next chapter in V-Mart’s success story."