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V-Star : Riding high on customer loyalty & trust

By Smita Sinha | November 11, 2019

Founded by Sheela Kochouseph, V-Star is now one of the leading innerwear & lifestyle brands in South India and Middle East.

A fast-rising star in the world of fashion, V-Star began its ambitious journey by opening its first exclusive brand outlet in Kochi in 2014. The brand has strong foothold in the markets of Kerala, Tamil Nadu, Karnataka, Andhra & Telangana, with more than 5000 MBOs and 200 LFS and 16 EBOs and 6 concept stores.


Success factorsSheela Kochouseph,Chairperson & M D,V-Star

Talking about the retail brand’s success factor Sheela Kochouseph, Chairperson & Managing Director, V-Star Creations, says, “The success of V-Star can be mainly attributed to the unwavering trust and loyalty that the brand enjoys among its customers.”In a market crowed by malls, global brands and MNCs, V-Star stands out by constantly striving to bring out the best collection at an affordable price to maintain customer loyalty. “The brand’s commitment to produce ranges that are in tune with the latest trends in fashion also makes it an indisputable leader in the innerwear sector,” Kochouseph adds.

Keeping pace with market changes

Today the innerwear market is evolving from a need quotient to a fashion quotient. As Kochouseph points out, “Consumer profile is changing from an affordable consumable to a statement of fashion where it is as important as your outerwear. The innerwear industry has exploded with innovations and technology. Funky prints and fashion vibrant colours are a try, but end of the day it is still the core colours that rule the segment. From cotton fabrics to microfiber, modal etc are also part of the categories...broad elastics are still in fashion. But as we said it is still classicism that rules the market. All the brands are adopting various strategies to tap this market by offering trendy and stylish innerwear.”

At present, V-Star has a production capacity of more than 15 lakhs units of inner wears and outer wears per month for women, men and children and has more than 60 distributors,250 LFS and 5000 dealers.

Read the full story in the November 2019 issue of VM&RD Magazine.

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