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Colorbar to reach 250 EBOs with new branding
Slated for a complete refreshed look in their logo, branding and store design, Colorbar is planning to reach a mark of 250 stores while revamping their existing stores. the new stores will have premium façade, refreshed colour palette and interactive digital touch points inside stores. The brand will also soon launch an exclusive app.
Vajor opens its flagship store in Delhi
In addition to their smaller two stores in Pune and Chennai, omni-channel brand Vajor opens its first flagship store spanning across 1500 sq ft in Delhi. Designed by Glue Design, the store features omni-channel experience with the use of multiple digital screens and live customer access to the brand’s complete web offerings.
Vajor launches its 1st store in Pune
Vajor.com, an online fashion brand opened its first store in Pune. The brand will open two more stores in Chennai and Delhi in 2018.
Click. Brick. And All That’s In-between
According to a recent report in 2017 compiled by Retailers Association of India and digital marketing agency ValueFirst report, the size of modern retail in India is expected to double from $13 billion to $25.7 billion in three years which is driven by omni-channel retail. As the most interesting development of omni-channel retail in recent years, the brands who foresaw success in swipes and clicks are being found hobnobbing with brick-and-mortar retailers.