Victoria's Secret expands footprint in India

Apparel Group, the global fashion, and retail conglomerate, has unveiled two new stores of Victoria's Secret in Gurugram & Mumbai. These are located in Gurugram's Ambience Mall and Mumbai's Phoenix Marketcity Kurla.

The brand also informs that it is introducing its "Store of the Future" concept to deliver an engaging shopping experience and setting new standards in retail innovation.

"Embarking on a strategic expansion journey with the opening of two new Victoria's Secret stores, Apparel Group reaffirms its commitment to elevating the fashion landscape. These additions align seamlessly with our vision of offering unparalleled luxury and style to our customers. As we continue to grow and strengthen our presence, we look forward to creating immersive shopping experiences that showcase the iconic allure of Victoria's Secret. This expansion is a testament to our dedication to curate diverse, trendsetting collections that resonate with the dynamic tastes of our patrons across the country,” said Tushar Ved, President of Apparel Group India.

Abhishek Bajpai, CEO of Apparel Group India, shared his anticipation for the expanding retail presence in Gurugram, Mumbai, and nationwide. "As we continue to grow across key cities like Gurugram and Mumbai, we eagerly look ahead to the exciting journey that lies before us. Through our strategically located stores at Ambience Mall and Phoenix Marketcity, we are confident in establishing a meaningful connection with our target audience, capitalizing on the allure of these top-tier shopping destinations in the city."