W unveils its new store in Gurugram

Indian women’s wear brand W has recently opened its new store at Ardee Mall in Gurugram. With this launch, the brand has moved ahead in its expansion catering to the needs of the entire city.

Spread across 920 square feet, the highlight of this store is the new retail store design adopted by W to display the new categories of merchandises differently.

The prominent feature is the usage of white as the principal colour that helps better focus on colours of the merchandise. The new format highlights the brand better displaying all the styles of the season. There is an interesting window display to attract customers’ attention as well as the key styles of the season are highlighted at the centre of the store. The store showcases the merchandise through podiums of display fixtures, lighting fixtures and taller display units thus providing the customers a delightful shopping experience.

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