What Blackberrys’ new wardrobe service says about redefining customer experience

In an example that exemplifies the increasing brand need to say relevant to customer needs and redefine brand experience, Blackberrys, the contemporary Indian menswear brand, has come up with a new service. As part of the brand’s first-of-its-kind ReFit service, men across India can head to a select Blackberrys store near them and have one of their most beloved outfits perfectly fitted by its Fitexperts. 

The company says the service is aimed at enabling men to stay stylish and relevant through evolving fashion trends by refitting their favourite outfit for them. So “whether it is a suit, a jacket, a pair of trousers or a shirt bought by a customer from any other brand, the Blackberrys Fit Experts will ReFit that outfit at no cost”, informs the company. 

“For over three decades, Blackberrys has been known as the country’s ‘fit expert’ when it comes to the nuances of crafting menswear. Through our innovative ReFit service, we invite customers from across India to experience the joy of wearing a perfect fit. Through this exercise, we hope to show them how a great fit can cut the most flattering silhouette and bring a positive shift in the way you carry yourself,” said Nitin Mohan, Director, Blackberrys.

“Blackberrys’ complimentary ReFit service is for men who have a cherished piece of clothing – a suit holding sentimental value or a favourite jacket with a beloved fabric that lies neglected because it has lost its shape and relevance as per current fashion trends or simply a recently bought shirt that isn’t fitting you the way it should. This is where Blackberrys expertise as India’s ‘fit expert’ comes to breathnew life into your favourite clothing!” Nitin adds. 

This complimentary service is available in select stores across India until 12^th June 2024 so, hurry! 

The brand’s new service shows that reiterating brand positioning is also about doing things that can take you closer to your customers. All it takes is a close understanding of customer    needs and accordingly expanding the scope of customer touchpoints.