When a retail brand ignites sustainability movement

Simpli Namdhari’s, which positions itself as India's only 100% vegetarian omnichannel retailer, initiated the ‘Goodness Walkathon’ in Hyderabad on the occasion of World Environment Day. “The event, which saw the participation of over 300 residents of Banjara Hills, aimed to ignite a revolution in consumer choices by championing the benefits of chemical-free products and residue-free farming, all while preserving the soil and safeguarding the environment,” said the company statement

The five-kilometre walkathon, a symbol of conscious living, commenced and concluded at Simpli Namdhari’s experience store located in the heart of Banjara Hills. 

"This walkathon underscores the vital importance of making informed decisions that positively impact our environment and overall well-being. By choosing chemical-free products, we not only safeguard our health but also contribute to the preservation of our precious environment,"  said Gurmukh Roopra, the CEO of Namdhari’s Group.

Hema L, the Head of Brand Marketing at Simpli Namdhari’s stated, "Today's consumers are increasingly concerned about the origins and safety of their food.  On World Environment Day, we wanted to ignite a movement among urban Indians, raising awareness about the crucial significance of choosing chemical-free produce and promoting residue-free farming to ensure soil health and environmental conservation."