Wonderchef dishes out expansion plans

Wonderchef, the premium kitchen appliances brand, has announced its expansion plans to open 50 Exclusive Brand Outlets (EBOs) across the country in the next two years. This announcement follows the recent launch of its largest exclusive outlets in India, located in Gaur City Mall, Greater Noida West.

The newly launched store in Greater Noida West is the company's largest store in India, spanning 900 square feet area. 

Wonderchef has been rapidly expanding its retail footprint, with the opening of its 28th store across India, including its newest store in the National Capital Region (NCR), marking the brand's eighth store in the region. Additionally, the company has a strong presence in about 20,000 multi-brand stores and over 3,000 modern trade outlets. Looking ahead, the company has ambitious plans to expand its reach to 30,000 multi-brand stores and 4,000 modern trade stores in the next two years, informs the company. 

The company also shares that it achieved 25% Year-on-Year (YoY) growth rate in the last fiscal year of 2024, with brand sales of INR 700 crores. 

Commenting on the expansion plans, Ravi Saxena, Founder and CEO of Wonderchef, says, "Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products like Chef Magic, closer to consumers across the globe.”