Wonderchef relaunches stores, plans to double EBO count

Wonderchef, the leading cookware and kitchen appliance brand, has relaunched its stores at DLF Mall of India, Noida, and Gaur City, Greater Noida, taking the brand’s total exclusive brand outlet (EBO) count to 32 nationwide. The company says its expansion is part of Wonderchef’s plan to double its EBO network in FY 2025–26, with a focus on both metro and non-metro markets.

The launch event was graced by Chef Sanjeev Kapoor.

Ravi Saxena, CEO of Wonderchef, said, “The relaunch of our stores in Noida and Greater Noida is in sync with the growing demand from consumers for innovative kitchen products that bring ease and convenience to everyday cooking. With this relaunch, we have upgraded our stores to cater to the display and demonstration of our latest product lineup and introduced new appliances that make cooking simpler, faster, and more enjoyable. At Wonderchef, we are committed to meeting evolving consumer needs and ensuring that every kitchen upgrade adds real value to their lives.”