ZARA brings tech tools, sustainability to Ahmedabad store

Global brand Zara has launched its first store in Ahmedabad in the prime area of Palladium, Ahmedabad, it’s the second store of the brand in Gujarat

“This new space of over 27,000 sq. ft. reflects Inditex and Zara's strategy of opening stores equipped with the most efficient technological tools so that customers can live the fashion experience in a spacious, innovative and sustainable environment,” says the company statement.

“The project brings together architecture, sustainability, innovation and technology at the service of the customer. The interior is predominantly clean and neutral with hints of colour and warmth from the wooden furniture and the textiles,” it adds. 

The space integrates the Women’s, Men’s & Kid’s collections across three floors- ground, first and second floor. These floors are connected through two escalators and two lifts. The sprawling women’s section is on the ground floor with a part of this section spilling over onto the first floor alongside the kid’s section. The second floor is dedicated to the men’s collection.

The store at Palladium Ahmedabad features Zara's latest concept for larger stores equipped with technological tools to offer customers a unique fashion experience integrated with the online platform. Some of the services integrated with the brand's app include a fitting room reservation service, special area for collection of online orders, the ability to search online for items in the store, order and collect it within 2 hours and to check available stock. The store also boasts of two self-checkout areas.

In line with the brand’s focus on having more sustainable stores, this store has been designed, built and managed to reduce the use of energy and water when compared to a conventional retail store, informs the company . 

“To ensure that the store meets these criteria, it is connected to our centralized system which allows us to program lighting, heating and air conditioning, among other things, to suit what a specific store needs at any given moment. With this approach, we control and optimize our energy consumption and limit our CO₂ emissions. Additionally, the wood used throughout the store, as well as paper products including bags and labels, have all received PEFC or FSC seals, guaranteeing that the management process for the forest-sourced raw materials was conducted in a more sustainable way,” adds the company statement.