JSW Paints disrupts the Indian paint market with its new retail experience centre

By Retail4Growth Team | Jul 27, 2019

JSW Paints has recently unveiled its first and one-of-its kind retail experience centre ‘JSW Paints - Colourvista Senses’ in Bangalore. Designed in collaboration with retail design studio FRDC, the store was conceptualised to have an urban home-like look and feel. Designed on principles of Human-Centred Design, the approach was led by extensive research and understanding of Indian consumers' need, mind journey and how they choose paints/colours for their homes.