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Taneira: An aesthetic tribute to indigenous art & craft

By Satarupa Chakraborty | Jan 26, 2019

While India is a treasure trove of art and handicrafts, it seems hardly reflected in our retail designs. But Tata Group’s saree retailing venture Taneira, little over a year into existence, takes a refreshingly different route with a store design ID that celebrates India’s rich artistic heritage.

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