Brand Plus Launches Special Lighting for Food Retail
By Satarupa Chakraborty | September 03, 2018
Brand Plus launches a special lighting fixture range to highlight products like fruits, vegetables and bakery items. The company also launched a patented range of controlled LED and Tunable White, to bring highlighted lighting effect on different types of merchandises depending upon the need.
Mumbai-based leading retail lighting company Focus Lighting & Fixtures – Brand Plus, has recently launched a range of lighting fixtures for food retail, specially for highlighting products like fruits, vegetables and bakery items. The company has also recently launched a patented range of controlled LED and Tunable White.
In an exclusive chat with Retail4growth regarding all of their new ranges of lighting fixtures, Amit Sheth, Managing Director, Focus Lighting & Fixtures – Brand Plus, shared, “We are possibly the first Indian company to think in the line of food retail. The category requires efficient and special lightin g specially for products like fruits, vegetables and bakery items. Besides that, we have recently launched Tunable White, that allows the same fixtures to change colour temperature based on the section and need depending on what line of merchandises it has to highlight. The colour temperature bandwidth for this range is as wide as 2200k-6000k. Before that, we introduced a patented range of controlled LED. What has been happening in retail environment was that merchandises were not highlighted properly and that issue was addressed.”