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Lama: Much more than just a POP display

By Subhro Prakash Ghosh | Vjmedia Works | October 31, 2014

Fully customisable and instantly deployable, the patented Lamà never fails to capture attention. It is a foldable display system that opens automatically into position, offering a vast array of designs as well as shapes and applications. It can hold stocks, showcase products, highlight brands and promote campaigns.

The Lama is a patented instant display system, that folds down to a fraction of its open display size. When unfolded, it instantly pops open to form a full size display. No assembling and almost zero setup time!

Chandresh Haria of Pragati Offset Pvt. Ltd, the sole licensee in India of Marin's International (France), explains that the Lama offers a full print area on each of the sides, for effective communication from all directions. This versatile display system is available in various sizes, from table-top displays to columns that are up to 7 ft tall. Various shapes are also available, from the regular elliptical to squares, rectangles, circular tubes, pyramids and triangles. Pragati Offset are the sole licensees for Lamas in India of Marin's International (France).

Lamas can be used as excellent point-of-purchase displays - from table-top standees to large columns or even walls made of multiple Lamas. The use of the extensions allows the graphics to "pop-out” past the edges of the column. The Lamas are also now available in Metallic finishes (Metpet). All this make the Lamas stand out in a clutter.

The Lama can also be used at the retailer's end as a unique product display and storage stand. The branding is prominently displayed on the Lama, along with desired information on other products of the line. A range of Lamas are available to display single products or to hold multiple packages and heavy loads (the Lama Tablet, Sherpa Lama, Bin Lama, Lama TX, Lama Stock, etc).

The smaller Lamas can be used as perfect table-top displays or as unique mailers which will remain on the client's table all year long, increasing the eyeball share of your brand.

Finally, the Lamas form an ideal kit for conferences and promotional activities. Due to their quick set-up time and large graphic display area, they are an ideal solution for promotions and product launches at locations such as malls, at trade shows, etc. The Lama kit can be easily carried by a single person, erected in seconds and just as easily be packed up at the end of the day.

The Lama system has many advantages over conventional POP systems:

Easy to Set-up (and to pack-up) - Most POP systems need to be assembled, which takes time and skilled labor. The Lama opens automatically into its erected state.

Environmentally Friendly - The Lama is made from paperboard. Its production is focused on environment friendly processes and the use of recyclable materials.

Low Transport / Storage Costs -
As the Lama is light-weight and also folds down to a fraction of its size, it has very low transportation and storage costs. The lesser amount of packing material required and taking up less space in the transport vehicle, both make it more eco-friendly too. As compared to the conventional POP systems, there is no damage or breakages to the Lamas during transportation.
Cost Effective - There are many standardized Lama models available to suit your needs, which make the Lama a cost-effective solution, as compared to other custom-built POPs.

Maximum Display Area - The Lama offers a 360 degree view of your branding / message, as all sides are printed.
Unique Cutouts / Shapes Possible - Unique shapes are possible through die-cutting of the top panel and/or addition of extensions on the sides.

Not just a POP! - The Lama is not just a POP display, but can also be used as a stand, or a table to display products or to carry promotional literature & handouts, to stock merchandize at retail outlets or as walls and arches to brand or convey information.
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