Samsung launches innovative digital window display with dual display solution for retailers
By Retail4Growth Team | November 08, 2019
Samsung OMN-D Series is a dual display, with screens on both sides, allowing retailers to maximize messaging.
Samsung, India’s biggest and most trusted brand of smartphones and consumer electronics, today launched its Digital Window Display OMN-D series that comes with dual display, setting a new benchmark in display solutions for smart retail outlets and restaurants.
According to Samsung, OMN-D Series is a dual display, with screens on both sides, allowing retailers to maximize messaging. The window-facing screen features bright visuals and prominent positioning, giving passers-by motivation to enter the store. Once inside, indoor-facing displays enhance the shopping experience with content promoting sales, new merchandise and additional information about the store and its services. As a single unit, it reduces equipment and installation costs, increasing operational efficiency, compared to installing two separate displays.
The dual display feature on the OMN-D series not only delivers an image with flawless clarity but is also designed to maintain superior picture quality even when exposed to direct sunlight. With its slim and sleek design, the OMN-D series is compatible with any window layout and complements the style of any brand allowing them to synergise into various storefronts. It consumes a low amount of power, which allows businesses to reduce overall costs and optimise efficiency, considerably.
“Rich digital content is the new norm. That is why a growing trend in the retail industry is the introduction of digital signage into window storefronts. Samsung’s philosophy of building trust with stakeholders has always encouraged us to deliver innovative and technologically advanced products. The revolutionary Samsung OMN-D series of display signage is ideal for smart retailers as it offers fast and cost-efficient real-time updates for multiple displays,” said Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.
These in-window displays available in both 46 inch and 55 inch sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 3,000 nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.
Each of the two screens on the OMN-D Series are adjusted for the environments in which they will be utilized. The OMN-D Series can be easily mounted on a stand or hung from a ceiling, giving retailers more options for positioning. The smart design creates a clean look and offers flexibility in how valuable floor space is designed and utilized. The display can be easily activated with one electric power cord and one LAN cable.
The displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimized for a wide range of retail businesses from quick-service restaurants to department stores and more.