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A Floral Saga

By Elke Moebius | May 20, 2014

Talk about pretty poises and flowers bloom in your imagination. At FBB (Fashion by Big Bazaar) this summer the window displays focus on a floral theme to accentuate its women's wear collection. The window displays are all about women's western, ethnic and the girls' category of collection.


Display stations in stores are created to express the theme. Bird cages draped in flowers complement the colourful merchandise at the display stations. The mannequins are made to wear flower tiaras to extend the theme.


The pink backdrop has outlines of bird cages and actual bird cages draped with flowers are also suspended in the window. A palette of pink and white has been decided for the theme. White flower pots at the base of the window have floral balls sprouting from them.


For in-store display of the girls’ merchandise, the same shade of pink backdrop is used along with butterfly outlines on it in white. This shows a change of attitude for the girls’ wear and women’s wear.

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