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An underwater lifestyle story...

By Susmita Das | April 04, 2014

It's spring time and in keeping with the season's spirit, Lifestyle SS'14 gets in the holiday mood to take its customers on a trip to the oceanic terrains. Two window display themes- Nautical and Tropical- showcase Lifestyle's trends for the season.


The window display vibes of a relaxed day at the beach. The display takes the customer into holiday air whilst showcasing mannequins hanging out by the beach in a restaurant setting or a beach shack. The subtle greenery in the monochrome background adds life to the window.


Underwater rudiments like corals, polyps and anemones bring the realistic overtones to the window. Blue halogen lights and UV lights render a surrealistic hazy underwater effect. Different styles and trends chosen from a range of products across all brands are showcased here to augment the nautical portrayal. Creative elements like the treasure chest, hill and the wrecked ship pose as specifics in the theme.

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