Angry Birds make their presence at Viviana Mall, Mumbai

Viviana Mall in Mumbai is all geared up to recreate the mania around the popular Angry Bird characters and give its audience the live experience of the movie based on the popular game. The characters of the upcoming movie Red, Chuck and Bomb were present at Viviana on May 28 and 29, 2016 to engage with shoppers in real and live. Ardent fans of the Birds will not only be able to watch the movie and play the game but also interact with the characters real-time elevating the whole mania experience around the franchise to new levels.

The destination mall has strategically set up theme-based gaming zones apart from a gigantic 16 feet main stage showcasing the character structures to further build on the ambience. Viviana Mall has created special gaming zones like'Hit the Pig' and'Feed the Pig' to enable its customers to indulge and experience the world of the Birds in reality. Special Angry Birds movie merchandise is also up for grabs at the mall, for winners of exciting contests and quizzes.

Speaking about the tie up, Sunil Shroff, CEO, Viviana Mall said, "Angry Birds are today iconic characters and their fan following worldwide is nothing short of being termed as a mania. We are intending to recreate the same magic at Viviana and this time going beyond virtual.”

"We are now gearing up for the release of the film and look forward to introducing the characters live to our ardent visitors. We are the only mall in India to screen'The Angry Birds movie' in 4DX screen technology, first of its kind in the country on screens by Cinepolis.” he added further.

The Angry Birds game had already won millions of hearts across the globe with over 3 billion downloads and over 100 million monthly active players. The excitement around the movie is at its peak and with live events at Viviana Mall; the audience is surely going to sink in the craze of Angry Birds.