Chintamanis Jewellers gets a luxurious look
By VJ Media Bureau |
December 14, 2017
Designed by V-Design Architectural Solutions, the interiors of Chintamanis Jewellers are bold, luxurious and the façade allows maximum visibility making its own distinctive statement.
Chintamanis Jewellers, relaunched their store which was redesigned to showcase every square inch, allowing the space to speak of magnitude and caliber of the brand ethos. Designed by V-Design Architectural Solutions, the interiors are bold, luxurious and the façade allows maximum visibility making its own distinctive statement. The design firm removed every barrier and positioned enclosed spaces at the rear corners to expose the full depth of the store. The fussy curves of the existing structure were replaced with clean bold lines accentuated through the luxurious selection of materials.
The facade concept was to have it transform dramatically at night from the day through imaginative use of material and lighting. Bamboo fabric glass was framed by a bold stone border glitzed with glossy gold trimmings. The same gold alphabets were used for signage on the bamboo glass. These give a grand elegant look through the day. At night the back lit bamboo glass transforms the signage to a shadow while the landscaping in front is dramatically highlighted with focus lighting.
There is good effective lighting on the product and lesser ambient lighting to ensure correct impetus on the product. Elongated focal spots in a subdued ambient lighting work effectively to highlight the product and appear more substantial. Lighting is used to create drama and effect in the lounges created for Bridal jewelry and private client discussions.
The bridal lounge is feminine with gorgeous period furniture, the solitaire lounge is dedicated to customer education about the product and making the investment informative and assuring.
A large staircase is a luxurious dramatic climb with the back adorned by a collage of frames showcasing brand milestones, making an interesting descent.