Cocoon Fine Rugs brings Christmas alive with a handcrafted rug tree

This Christmas, Cocoon Fine Rugs has introduced an interesting display by shaping its signature rug swatches into a Christmas tree. Moving away from the usual sparkle of baubles and tinsel, Cocoon has reimagined the Christmas tree as an artistic canvas dressed entirely in its signature rug swatches. The result is a tree that does not simply stand decorated but one that breathes with beauty and warmth.

Each layer of the tree features Cocoon’s mix of silk and wool swatches, arranged to show the different textures and patterns the brand works with. These swatches, often used as the first touchpoint for a bespoke rug journey, come together in a cascading arrangement that captures the essence of Cocoon design artistry.

The display brings together a mix of colours and patterns in a festive format, offering a simple and focused way for visitors to explore Cocoon’s design range during the season.