Eureka Forbes launches shop-in-shop format 'Health Zone'
By VJ Media Bureau | Vjmedia Works | February 14, 2013
The zones aim to provide focused brand experience and expert advice at their outlets.
Eureka Forbes, India's market leaders in water purification for nearly 30 years, launched their first Eureka Forbes Health Zone' - a shop in shop retail concept - in Delhi. Eureka Forbes currently operates two health zones located at Audio Point in Jail Road and Shree Balaji Traders in Dwarka.
These health zones offer advanced range of AquaSure water purifiers and Forbes Vacuum Cleaners.
"Eureka Forbes has always strived to meet excellence in customer satisfaction and the Health Zones in Delhi are just another step forward to meet that goal. This initiative will not only allow us to serve our customers better, but also help us build stronger bonds with them that is built on trust and safeguarding their health. The health zones in retail stores, with expert guidance and support, will help consumers in choosing the right product and technologies for their families," Marzin R Shroff, CEO-Direct Sales and Senior VP-Marketing, Eureka Forbes Ltd said.
Eureka Forbes plans to launch a series of Health Zones across India in the future. Mr. Amarjeet Singh, Owner of Audio Point said "We have doubled off-take of Eureka Forbes products since this Health Zone got operational about a year back, besides business it is a great pride that consumers are eager to benefit from AquaSure range of water purifiers and Forbes Vacuum cleaners and we are playing an instrumental role in the process".