Festive splendour at Shoppers Stop
By Retail4Growth Bureau | October 13, 2022
Shoppers Stop is all decked up and set to beckon Diwali this season with these vibrant windows that welcome shoppers with sparkle and gaiety.
These windows by Shoppers Stop are positioned as “theatrical expression of Diwali’s grandeur”, as Pawan Nagarwal, CCA and Head - Visual Merchandising, Shoppers Stop, shares. Indeed, they truly capture the essence of the festive season with vibrant colours and illuminated decorations. The highlight is of course the decorated peacock, exhibited as a centrepiece. The display is part of the in-house concept created by Shoppers Stop’s VM team, which has been reimagined artistically and produced by Shoppers Stop’s partner Surreal Design Studio.
The materials used in the fabrication include MDF, metal, LED, ACP and colour acrylics. Exclusive festive range by W and in-house brands Bandeya and Kashish are part of the store window and in-store VM displays, informs Pawan. The display is in line with Shoppers Stop’s focus on VM that resonates with customer trends.