FIFA fever at adidas
By Elke Moebius | July 23, 2014
An event of global craze, FIFA plays its charm on football fans all across India. It therefore marks as an important event for adidas - a much sought after sports brand. This FIFA season, the brand pays tribute to the religion called football.
Metal pipe sections, perspex and acrylics, high quality digital prints, led lights and other engineering elements like motors, rotating shafts and gears came together to craft a unique display experience. It gives a powerful imagery of Lionel Messi.
The FIFA experience does not end at the threshold of the store with the swanky display. Brand adidas spreads the FIFA kick throughout the store. Instantly noticeable are the swaying flags of the 32 participating nations which hang from the ceiling. The entire store moots a football theme
With dynamic window displays, adidas promotes its FIFA campaign - â€˜All in or nothingâ€™.To do justice to the theme, dynamic rotating displays were curated. One side