Godrej announces new integrated campaign
By VJ Media Bureau | Vjmedia Works | 2 | March 25, 2013
Godrej launches'Ideas that Make Life Brighter' integrated marketing campaign to strengthen emotional appeal and consumer connect.
Shireesh Joshi, Head-Strategic Marketing, Godrej Group, unveiled he TVC ad featuring Amir Khan to the audience while sharing that The Godrej group has roped in Amir Khan as their brand ambassador. Shireesh Joshi, Head-Strategic Marketing, Godrej Group said "Given the Godrej Group's wide portfolio of offerings that covers everything from personal care to property and microwaves to moulded furniture, nearly 70% of a modern home can be furnished with Godrej products. The new chapter of our brand journey aims to bring to light this culture of innovation that has been intrinsic to the group. With this new campaign-'Ideas that make life brighter' and the iconic Aamir as our group-wide brand ambassador, we are certain that consumers will see the width and scale with which we fulfill our brand promise of brighter living.â€
Speaking on the retail strategy, Shireesh Joshi, Head-Strategic Marketing, Godrej Group says that they will focus on - reflection, reminder and connect. The communication will reflect the commercial, with additional or complimentary information in POP communication. Along with he also added that they will focus on visual elements to connect with consumers.