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Himalaya brings the cricket fever in stores with their new face wash

By Nabamita Chatterjee | May 12, 2017

The in-store activation was rolled out in Bangalore, Hyderabad and Chennai. The FSU's were truly out of box in terms of design bringing cricket stadium to the retail floor. This got designed and executed by the Bangalore based retail solution providing agency Fourth Dimensions.

Himalaya recently launched a new variant of Men’s Face wash called Active Sport and being the official grooming partner for Royal Challengers Bangalore-IPL Team, the objective of this in-store activation is to bring cricket fever to life inside the retail stores as well by deploying clutter breaking POS items as well as to engage with the shoppers to create an excitement for the game. The in-store activation was rolled out in Bangalore, Hyderabad and Chennai with specially designed floor stack units in the form of mini cricket stadiums which were deployed in modern trade chains like ABRL, Spar, Metro Cash & Carry were. As per the brand, the FSU’s were truly out of box in terms of design bringing cricket stadium to the retail floor. This got designed and executed by the Bangalore based retail solution providing agency Fourth Dimensions.
 
At the store level, for a better engagement with the shoppers they were allowed to take selfies and were given a chance to win IPL tickets, meet and greet with team RCB, win IPL goodies. The main highlight of the entire in-store activation was promoters dressed as RCB Cricket Player who interacted with shoppers explaining the contest modalities.

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