How D&P redefined showroom experience for Toyota Motor Europe
By Retail4Growth Bureau | November 09, 2022
The new showroom design combines all the brand’s products and mobility services under one roof, launching a new brand experience for customers. Dalziel & Pow (D&P) shares the project details.
Dalziel & Pow (D&P) partnered Toyota Motor Europe (TME) to define and create a new showroom experience and concept. As D&P informs, it signals Toyota’s future direction, with retailers taking a central role in its customers’ brand experience.
Here are the highlights:
· The new design was unveiled at the Toyota Retailer site at Paris Nord
. The concept combs all the brand’s products and mobility services under one roof, launching a new brand experience for customers.
· The experience was designed around a customer centric hub and is part of Toyota’s Beyond Zero mission to enable memorable customer experiences
Earlier this year,Toyota Motor Europe unveiled its vision for the future of its European retailer network at a new site in Paris Nord. It positioned the central role of Toyota retailers in delivering to the customers an immersive brand experience as the company transitions to a mobility company.
The launch of the new showroom concept brings to life the brand’s new visual identity with an interior showroom design organised around a ‘customer hub’ – a living space where customers will interact with the brand both digitally and with retailer experts.
Dedicated areas within the new retail environment present the company’s full range of products and services, from new Toyota vehicles, Toyota Gazoo Racing products, bZ brand battery electric vehicles, Approved Used, after-sales & service to its Kinto Mobility Services. A variety of interactive digital touch points provide customers with a personalised in-store experience enabling them to explore different facets of the brand and its range of products and mobility solutions.
To complement their digital experience, customers can meet with expert retailer staff who will provide further personalised advice and support. Overall, the new showroom concept is an enabler for retailers’ staff to adapt each customer experience and deliver according to their specific needs.
“Our new showroom concept marks an important step in our ambition to become the most electrified mobility brand of choice for our customers. The new retail design switches on both a new brand experience and a new way of working for our retailers. We are placing all our products and services under one roof with retailers at the heart of the new customer experience. In this space, customers can complement their digital journey with a memorable in-store experience with our retailers providing the essential human touch, ” said Didier Gambart, Vice President, Sales, Marketing & Customer Experience, TME.